Brand Masters BV

Brand Masters BV connects international A-brands with food retailers, focusing on a diverse product range across food, drinks, and personal care categories to optimize market fit and enhance retail offerings. Founded in 2012 in Oosterhout, Netherlands, Brand Masters BV specializes in connecting A-brands with food retailers. The company was acquired by Avedon Capital Partners in June 2019, with financial terms undisclosed. The current CEO is Marcel Koekoek, and the founder is Meir Simhi.

The company has completed one deal to date, enhancing its market presence since inception. Brand Masters specializes in connecting international A-brands with food retailers, delivering a profitable product range across food, drinks, home care, and personal care categories. Their offerings ensure optimal product-market fit, allowing retailers access to unique assortments at competitive prices. Through BrandLab, the company innovates its portfolio to adapt to market demands, serving large food retailers across Europe and global markets from four distribution warehouses.

In 2023, Brand Masters reported a revenue of USD 199. 43 mn and an EBITDA of USD 11. 28 mn. Operating on a B2B model, the company engages primarily with food retailers and wholesalers, managing substantial volumes of A-brand and BrandLab products through partnerships and distribution agreements.

Brand Masters aims to launch new products tailored to emerging market demands in the coming fiscal year. The company plans to expand into additional European markets, targeting a rollout by late 2024. The recent acquisition by Avedon Capital Partners in June 2019 will support these growth initiatives, providing the necessary capital to enhance product offerings and distribution efficiency.