Brand Evangelists For Beauty Limited
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Brand Evangelists For Beauty Limited - overview
Established
2018
Location
Nottingham, -, UK
Primary Industry
Consumer Products
About
Based in Nottingham, UK, and founded in 2018 by Colette Laxton and Mark Curry, Brand Evangelists For Beauty Limited, trading as The INKEY List, operates as a beauty brand and a beauty product development house. In February 2022, Aria Growth Partners acquired a minority stake in Brand Evangelists For Beauty Limited. As of March 2022, the company has sold nearly 20 million products, which are available at Sephora in over 30 countries, Boots and CultBeaulty. com in the United Kingdom, and at theinkeylist.
com. The Brand Evangelists For Beauty Limited platform offers a portfolio of skincare and scalp care products that includes serums, moisturizers, exfoliants, cleansers, eye treatment cream, overnight treatment, blackhead kit, toner, oil, clay mask, hair repair treatment, volumizing treatment, hydrating hair treatment, exfoliating scalp treatment, and stimulating scalp treatment. It also builds personalized recipes for skin and hair based on a few questions. The investment will help Brand Evangelists For Beauty continue their global growth and to continue making skincare solutions more accessible to consumers.
Current Investors
Aria Growth Partners
Primary Industry
Consumer Products
Sub Industries
Beauty & Hygiene
Website
www.theinkeylist.com
Verticals
E-commerce
Company Stage
Mature - Growth Capital
Total Amount Raised
Subscriber access only
Brand Evangelists For Beauty Limited - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Growth | Completed | Brand Evangelists For Beauty Limited | - |
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