BrainStorm, Inc.

BrainStorm, Inc. specializes in enhancing software adoption through innovative solutions that streamline user engagement and onboarding processes for both customers and employees. BrainStorm, Inc. was founded in 1995 and is headquartered in American Fork, US.

The company focuses on providing software adoption solutions without any notable pivots or changes in its core business strategy. The founding team includes Devon Davis, Eleni Antoniadou, Enzo Ribeiro, Jason Snyder, Meghan Tahbaz, Raul Elizalde, Ruth Hernandez, and Stefanos Michael. Eleni Antoniadou and Enzo Ribeiro currently serve as CEOs. In December 2015, BrainStorm, Inc.

raised USD 6. 4 mn in a Series A funding round led by Kickstart Capital, which represents the total amount raised to date and is the sole investment round recorded, with individual backers also participating. BrainStorm specializes in software adoption solutions designed to enhance user engagement and streamline the onboarding process for both customers and employees. Their core product, BrainStorm Flows™, facilitates the delivery of customized learning content through multiple channels such as emails, courses, and events.

This addresses various use cases like customer onboarding, end-user training, and new feature awareness. By using tracking technologies, BrainStorm personalizes user experiences and enhances learning outcomes based on specific user actions within applications. The company serves a diverse clientele, including software vendors and IT teams across multiple industries, providing solutions that enable organizations to maximize their software investments. Their products are available across North America and Europe, catering to organizations seeking tailored software training and change management solutions.

BrainStorm operates on a subscription-based revenue model, allowing clients to engage with the platform through various pricing plans tailored to their specific needs. Transactions typically occur via direct agreements with organizations implementing BrainStorm’s software adoption solutions. Clients can select from different service packages that include BrainStorm Flows™ and other associated services aimed at improving user engagement and training. The pricing structure accommodates a range of budgets, ensuring accessibility for both large enterprises and smaller organizations.

Revenue is primarily generated through long-term contracts and partnerships with businesses focused on enhancing their software onboarding and user training processes. BrainStorm, Inc. aims to expand its product offerings and market presence in the coming years. The company is developing new features for BrainStorm Flows™, although specific release dates have not been disclosed.

Additionally, they plan to enter new geographical markets, targeting expansion into Asia and Australia by 2025. The recent funding of USD 6. 4 mn will be utilized to support these initiatives, enhancing product development and marketing efforts to capture these new markets.