BrainsFirst BV

BrainsFirst BV, based in the Netherlands, specializes in cognitive assessment solutions that enhance talent identification and development within organizations, utilizing scientifically validated data for evaluations. Founded in 2017 in Amsterdam, Netherlands, BrainsFirst BV focuses on developing innovative cognitive assessment solutions tailored for talent optimization. Its most recent transaction occurring on March 10, 2026, when TMA, a portfolio company of Main Capital Partners, acquired BrainsFirst BV. Andries Van der Leij, co-founder and CTO of BrainsFirst.

BrainsFirst specializes in cognitive assessment solutions designed to enhance talent identification and development within organizations. Its core offerings include personalized Brain Profiles, which utilize scientifically validated data to evaluate employees' cognitive abilities, strengths, and growth potential. This assessment goes beyond traditional metrics such as resumes and work experience, allowing organizations to gain an objective understanding of cognitive capabilities. The platform incorporates game-based brain measurements that analyze how individuals process information, make decisions, and learn new skills, ultimately serving clients in various sectors, including corporate environments, sports organizations, and educational institutions worldwide.

BrainsFirst's solutions are implemented across diverse geographical markets, including Europe, North America, and parts of Asia, catering to a clientele that seeks innovative methods for early talent recognition and strategic development. The revenue model of BrainsFirst is structured around B2B partnerships and subscriptions, facilitating the delivery of its cognitive assessment services to a professional audience. Clients, which include HR departments, recruitment agencies, and educational institutions, engage with the platform through tailored service agreements that reflect their specific needs for talent evaluation and development. The company provides various pricing plans depending on the scale and scope of the services utilized, including access to flagship offerings such as the NeurOlympics assessment tools.

By fostering long-term collaborations, BrainsFirst further enhances its revenue potential through ongoing partnerships that integrate its data-driven insights into clients’ talent management processes. The strategic emphasis on cognitive measurement positions the company to capitalize on the increasing demand for bias-free hiring practices and effective employee development strategies. Following its acquisition by TMA in March 2026, BrainsFirst plans to leverage the synergies from this partnership to accelerate its growth trajectory. The company aims to expand its product offerings, with new cognitive assessment tools planned for release in the coming years.

Additionally, BrainsFirst is targeting expansion into new geographic regions, particularly focusing on increasing its presence in Asia and North America. The acquisition will provide the necessary resources to support these initiatives and enhance the company's ability to deliver innovative solutions to its clients.