BRAIN MAGIC Inc.

BRAIN MAGIC Inc. develops innovative technology solutions that enhance creativity and productivity, primarily through its ergonomic devices designed for creators in various industries. Founded in 2016 and headquartered in Tokyo, Japan, BRAIN MAGIC Inc. specializes in creating products that support creative workflows.

The company has undergone no notable pivots in its business strategy. CEO Brain Magic leads the firm, which has engaged in 2 deals, with the most recent funding deal occurring on May 1, 2018, when the company raised an undisclosed amount from Innovation Engine. BRAIN MAGIC Inc. specializes in innovative technology solutions aimed at enhancing creativity and productivity.

The company’s flagship product, the "Orbital2," is designed as a left-handed device that improves work efficiency and minimizes the risk of repetitive strain injuries such as tendonitis. This product addresses the challenges faced by creators across various industries, including graphic design, animation, and digital content creation, by providing ergonomic support and streamlined functionality. BRAIN MAGIC's target customer base includes individual creators, small to medium-sized enterprises, and larger corporations seeking to optimize their creative processes. The company operates primarily in markets across North America, Europe, and parts of Asia, focusing on regions with a high demand for creative technology solutions.

BRAIN MAGIC Inc. generates revenue through direct sales of its products, specifically targeting both individual consumers and business clients. The primary transaction structure consists of direct-to-consumer sales via an online store and partnerships with retailers, ensuring broader market reach. Customers purchase the "Orbital2" device, along with any additional accessories or support services that may enhance its functionality.

This approach fosters a direct relationship with end users while also allowing collaboration with retailers to increase visibility in physical store locations. Pricing structures for products are set to reflect the value of advanced ergonomic design and technological features, catering to a diverse clientele that values innovation in their creative workflows. Moving forward, BRAIN MAGIC Inc. plans to expand its product line, with new devices currently in the design phase expected to launch in the next year.

The company is also targeting expansion into emerging markets in Southeast Asia and South America by the end of 2023. The recent funding raised in May 2018 will be utilized to support these initiatives, enhancing product development and market outreach efforts.