Bowtie Life Insurance Company Limited

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Bowtie Life Insurance Company Limited - overview

Established

2017

Location

Hong Kong, -, Hong Kong SAR - China

Primary Industry

Insurance

About

Based in Hong Kong and founded in 2017 by Fred Ngan and Michael Chan, Bowtie Life Insurance Company Limited specializes in online insurance products. The company has evolved to enhance its digital platform, with its headquarters in Hong Kong. In July 2025, the company closed a series C funding round of USD 70 million from returning investor Sun Life Hong Kong. Bowtie Insurance offers a variety of online insurance products, primarily focusing on health insurance policies designed for individuals and families.


Their offerings include maternity and child health coverage starting from the 18th week of pregnancy, characterized by a streamlined online application process that takes about ten minutes to complete. Bowtie boasts features such as automatic policy upgrades and a high claim approval rate of 98. 9%, targeting residents in Hong Kong who seek modern and flexible insurance solutions. Bowtie Insurance's revenue is derived from direct-to-consumer transactions, particularly through subscription-based health insurance plans.


Clients pay premiums for their chosen insurance products, which vary based on coverage levels and specific policy features. The company's pricing model aims to be competitive in Hong Kong's insurance market, catering to a diverse clientele including families needing maternity coverage and individuals seeking personalized health services from private outpatient clinics. The company plans to strengthen leadership in the health insurance sector, and expand its preventive care offerings while enhancing insurance accessibility through technology.


Current Investors

Sun Life Assurance Company Of Canada, Hong Kong X Technology Fund, Sun Life Hong Kong

Primary Industry

Insurance

Sub Industries

Life Insurance

Website

www.bowtie.com.hk

Verticals

Cloud Computing, InsureTech

Company Stage

Series C

Total Amount Raised

Subscriber access only

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