Bostrom Seating, Inc.

Bostrom Seating, Inc. designs and manufactures premium seating systems for the North American truck and commercial vehicle markets, ensuring driver comfort and safety during long hours on the road. Founded in 1985 and headquartered in Piedmont, US, Bostrom Seating, Inc. specializes in seating solutions for commercial vehicles.

The company has pivoted towards premium product offerings to meet the evolving needs of the industry. The firm has been involved in 2 deals to date. Jacobson Partners previously sold Bostrom to a strategic buyer, achieving a 2. 5x return on investment.

Bostrom Seating specializes in the design and manufacture of premium seating systems primarily for the North American truck and commercial vehicle markets. Their core product offerings include a range of air suspension seats, such as the Wide Ride+, Wide Ride Core, and the Patriot Series, engineered to provide enhanced comfort and support for professional drivers. These seats incorporate advanced features like adjustable suspension mechanisms and customizable configurations, designed to mitigate road vibrations and improve ride quality. Bostrom's clientele consists of commercial vehicle manufacturers and distributors across the United States, Canada, and select international markets.

Bostrom Seating generates revenue through direct sales to distributors and commercial vehicle manufacturers, primarily operating within a B2B model. The company’s flagship products, including the Wide Ride+ and the Patriot Series, are positioned in the premium segment of the market. Each transaction is characterized by negotiated pricing agreements, ensuring a robust distribution network that facilitates partnerships with local distributors to support their customer base. Bostrom Seating plans to design and launch new products, enhancing their seating range to support a broader array of commercial vehicles.

They are targeting expansion into additional markets within Canada and select international locations by the end of 2024. Recent funding will be utilized to support these initiatives, which align with the company’s strategy to enhance its product offerings and expand its geographic reach.