BookNow Software Limited

Based in the UK, BookNow Software Limited provides a specialized online booking platform designed for family entertainment venues, enhancing booking efficiency and customer management through innovative software solutions. Founded in 2016 and headquartered in Basingstoke, UK, BookNow Software Limited operates primarily in the family entertainment sector, offering advanced booking solutions. The company has successfully completed one funding deal to date, with the most recent deal occurring on September 23, 2025. Specific information regarding founders or changes in business strategy was not detailed in the available data.

BookNow Software specializes in providing a comprehensive online booking platform tailored for family entertainment venues. Its core product offerings include an advanced online booking system, a point-of-sale (EPOS) solution specifically designed for leisure and entertainment businesses, and a suite of tools for managing memberships and customer relations. The platform is designed to enhance operational efficiency by facilitating streamlined booking processes for various venues, such as trampoline parks, escape rooms, bowling alleys, and virtual reality rooms. Each feature is crafted to improve user experience, drive revenue, and provide operators with detailed analytics on customer interactions.

BookNow Software primarily serves customers in the United Kingdom and the United States, focusing on various entertainment sectors that require effective booking and management solutions to cater to their clientele. The revenue structure of BookNow Software is primarily based on a subscription model, where clients pay for access to their suite of services, including the online booking system and EPOS solutions. Transactions typically involve entertainment venues subscribing to the platform, enabling them to handle bookings, payments, and customer relationship management from a single interface. Clients benefit from various pricing plans tailored to the size and needs of their operations, with added features for larger multi-activity venues or franchises.

This subscription framework allows for predictable revenue generation while fostering long-term partnerships with clients in the leisure and entertainment industries. The company's flagship offerings, including the EPOS 360 and Lightning Checkout, are integral to enhancing customer experience and operational efficiency, positioning BookNow Software as a pivotal player in the booking software market. In September 2025, Roller Networks Pty Ltd, backed by multiple investors, acquired BookNow Software Limited for an undisclosed amount. This acquisition aims to enhance Roller Networks' presence in Europe and the U.

S. while strengthening its Customer Relationship Management capabilities. Future growth strategies include expanding product offerings and entering new geographic markets, although specific details on new product launches or targeted regions were not provided.