Bookboost AB

Bookboost AB is a technology company that specializes in enhancing guest communication and operational efficiency for the hospitality industry through innovative software solutions. Bookboost AB develops tools for the hospitality sector, focusing on improving guest engagement and hotel operations. Founded in 2016 in Malmo, Sweden, the company has executed 2 deals to date. The latest funding round, raised on March 3, 2025, attracted EUR 3.

6 million led by Vendep, bringing the total amount raised to EUR 3. 6 million. Bookboost offers a comprehensive suite of products designed to enhance guest communication and streamline operational efficiency within the hospitality sector. At its core, the company provides a Customer Relationship Management (CRM) system, a Unified Inbox for managing guest messages, and a Customer Data Platform (CDP) that consolidates guest information from various sources.

These products empower hotels to optimize the guest experience by enabling personalized marketing campaigns, effective messaging, and data-driven decision-making. Bookboost serves a diverse clientele, including mid-size hotel groups, serviced apartments, hostels, and boutique hotels across various geographical markets, including Europe, North America, and parts of Asia. By addressing key challenges such as increasing direct bookings, enhancing guest loyalty, and improving operational workflows, Bookboost positions itself as a vital solution provider within the hospitality industry. Bookboost's revenue model is primarily subscription-based, where clients pay for access to the company's software solutions, which include its core CRM, Unified Inbox, and CDP.

Clients typically enter into a contractual agreement that outlines the terms of usage, covering aspects such as support and system updates. The pricing structure includes tiered subscription plans, allowing hotels of various sizes to select a package that best suits their needs. This model fosters recurring revenue through annual or monthly fees while enabling clients to seamlessly integrate Bookboost's solutions into their existing operations. By leveraging its technology, Bookboost aims to drive increased revenue for its clients through improved guest interactions and retention strategies.

In March 2025, Bookboost AB secured EUR 3. 6 million in venture funding, led by Vendep, which the company will use to advance its platform and enhance operations. The upcoming growth strategy includes launching new features and products aimed at further improving guest experiences, although specific release dates are yet to be announced. Additionally, Bookboost plans to expand its presence in new markets, targeting regions in Asia and North America by late 2025.