Boats Group, LLC
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Boats Group, LLC - overview
Established
1996
Location
Miami, FL, US
Primary Industry
Marketing/Advertising
About
Based in Florida, US, and founded in 1996, Boats Group, LLC operates online boating marketplaces for marine retailers. It was initially known as Dominion Marine Media, LLC. Boats Group, LLC owns and manages webshops where marine retailers sell and purchase boats. They operate various online marketplaces including Boat Trader, Yacht World, boats.
com, iNautia, Cosas de Barcos, Botentekoop, Annonces du Bateau, and Boats and Outboards. It also offers YachtCloser, a web-based contract management solution that provides transaction and administrative tools for buyers, sellers, brokers, and yacht services. Boats Group, LLC is also able to provide branding solutions, website solutions, an electronic signature platform, registration services, and financial services. In December 2025, General Atlantic and CPP Investment Board agreed to acquire Boats Group, LLC from Permira.
The deal is expected to complete in the first half of 2026, subject to customary closing conditions. Boats Group, LLC generates its revenue by charging monthly fees to retailers who will avail of its services.
Current Investors
Permira
Primary Industry
Marketing/Advertising
Sub Industries
Government, eMarketing/Digital Marketing, Web Development, Website Hosting, Sales & Marketing Software
Website
www.boatsgroup.com
Verticals
AdTech
Company Stage
Mature
Total Amount Raised
Subscriber access only
Boats Group, LLC - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Growth | Announced | Boats Group, LLC | - | ||||||||
| Add-on | Completed | Boot24 Networks GmbH | - | ||||||||
| Add-on, Trade Sale | Completed | CLICKANDBOAT SAS | - | ||||||||
| Add-on | Completed | Boatshop24.co.uk | - | ||||||||
| Add-on | Completed | Boatsandoutboards.co.uk | - |
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