Boardriders, Inc.

Boardriders, Inc. is a US-based company dedicated to the design and distribution of lifestyle and action sports products, focusing on surf, skate, and snowboarding equipment and apparel. Founded in 1976 in Huntington Beach, US, Boardriders, Inc. specializes in lifestyle and action sports products.

The company has successfully undergone a RESSTRUCTURING funding round in April 2023, raising USD 175. 00 mn from Oaktree Capital Management. Boardriders has completed a total of 4 deals, with its most recent deal taking place on April 4, 2023. The company's acquisition by Authentic Brands Group, LLC, a diversified portfolio company, was announced in April 2023 without disclosed financial terms.

Boardriders specializes in the design and distribution of lifestyle and action sports products, focusing on surf, skate, and snowboarding equipment and apparel. Their core product offerings include high-performance surfboards, skateboards, and winter sports gear, complemented by a wide range of clothing and accessories that appeal to both athletes and enthusiasts. Boardriders targets a diverse customer base that includes professional athletes, recreational sports enthusiasts, and fashion-conscious individuals who value active lifestyles. Key geographical markets include the United States, Australia, and various European countries.

Boardriders generates revenue through a multi-channel approach encompassing direct-to-consumer sales and retail partnerships. Their flagship products are featured in seasonal collections, sold through wholesale agreements with specialty sports shops and mainstream retail outlets, as well as direct sales via their online platform. The pricing plans cater to various market segments, ensuring a strong brand presence in the action sports industry. The recent acquisition by Authentic Brands Group, LLC will allow Boardriders to diversify and expand its portfolio with iconic brands in board sports, including Quiksilver and Billabong.

Future growth initiatives include the launch of new product lines designed to appeal to both traditional and emerging markets. The company is exploring expansion into new geographic regions with targeted efforts towards increasing presence in Asia by 2024, leveraging the recent funding to support these strategic initiatives.