BNTO
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BNTO - overview
Established
2022
Location
West Hollywood, CA, US
Primary Industry
Retail
About
Based in California, US, and founded in 2022 by its CEO Sixuan Li, and co-founder Luigi Caccia, ViaVia Corporation, trading under the name BNTO operates as a video e-commerce platform catered to the Gen-Z consumer. In early 2025, BNTO raised USD 15 million in series A funding led by new investor Notable Capital, with participation from returning investors Basis Set, New Enterprise Associates, and AI Fund. ViaVia Corporation offers a fashion retail platform that enables live and short-form video content with end-to-end artificial intelligence-powered tech infrastructure for the fashion supply chain. In addition to its shopping platform, ViaVia offers a modern technology stack for fashion brands, spanning AI-powered product lifecycle and supply-chain management through to retail integrations.
The company will use the early 2025 funding to support its expansion plans of its warehouse footprint.
Current Investors
New Enterprise Associates, Basis Set, AI Fund
Primary Industry
Retail
Sub Industries
Clothing Stores, Content Management Software, Music & Video Streaming Software, Sales & Marketing Software
Website
www.bnto.com
Verticals
E-commerce, Mobile Apps
Company Stage
Series A
Total Amount Raised
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