BlueSpire Strategic Marketing
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BlueSpire Strategic Marketing - overview
Established
1983
Location
Minneapolis, MN, US
Primary Industry
Marketing/Advertising
About
BlueSpire Strategic Marketing is a Minneapolis-based firm specializing in strategic marketing solutions tailored for the healthcare sector, focusing on enhancing engagement and growth for its clients. Founded in 1983, BlueSpire Strategic Marketing provides strategic marketing solutions primarily in the healthcare sector. In February 2021, the company was acquired by GlynnDevins, Inc. , a portfolio company of CIP Capital, which aimed to enhance service delivery for collective clients.
The CEO of BlueSpire is Murad Velani. BlueSpire Strategic Marketing specializes in a comprehensive suite of marketing services tailored for the healthcare industry. The company's offerings include strategic consulting, creative services, digital marketing, and patient engagement solutions, designed to help healthcare organizations connect more effectively with their audiences and improve service delivery. The focus is on addressing challenges in healthcare marketing, ensuring solutions are accessible and effective for a diverse range of clients.
The company generates revenue through a service-based model, providing marketing solutions to healthcare clients. Revenue is primarily earned from contracts for marketing services, consulting engagements, and digital solutions. This transactional revenue structure allows for ongoing client relationships and interactions, contributing to the company's financial sustainability. Following its acquisition on February 25, 2021, BlueSpire Strategic Marketing intends to leverage the resources of GlynnDevins, Inc.
to expand its service offerings, enhancing its capabilities in innovative marketing solutions tailored for the healthcare sector. The company plans to develop new marketing products that align with emerging trends in healthcare engagement and digital solutions, with specific timelines for launch set for the upcoming fiscal year. The recent acquisition will provide the capital needed to support these initiatives and accelerate growth in the healthcare marketing domain.
Current Investors
High Road Capital Partners
Primary Industry
Marketing/Advertising
Sub Industries
Web Applications
Website
www.bluespiremarketing.com
Company Stage
Mature - Buyout
Total Amount Raised
Subscriber access only
BlueSpire Strategic Marketing - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on, Trade Sale | Completed | BlueSpire Strategic Marketing | - | ||||||||
| Add-on | Completed | Ariad Communications | - | ||||||||
| Add-on | Completed | Martino & Binzer | - | ||||||||
| Buyout | Completed | BlueSpire Strategic Marketing | - | ||||||||
| Secondary Buyout | Completed | Dowden Medical | - |
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