Blueprint

Blueprint is an innovative marketing technology company specializing in SMS and WhatsApp solutions tailored for eCommerce businesses, enhancing customer engagement and retention. Founded in 2019, Blueprint operates from London, UK, providing marketing tools to eCommerce firms. The company was established by Brendan Thompson, Graham Rodger, Matt Chen, Mehdy Salimi, Michael Saunders, and Ola Gwozdz. In April 2020, Blueprint secured GBP 1 million in Seed funding led by MAHR Projects, alongside Founders Factory and Hambro Perks, marking a significant milestone in its funding journey.

The company has completed one deal to date, with the latest round signaling strong investor confidence. Blueprint offers a robust SMS and WhatsApp marketing solution designed specifically for eCommerce businesses, particularly those operating on platforms like Shopify. The core product enhances customer engagement and retention through automated messaging, allowing businesses to manage subscriptions, reorder prompts, and customer interactions effectively. Key functionalities enable customers to modify their orders via SMS and WhatsApp, increasing user control and satisfaction.

The company targets direct-to-consumer (DTC) brands aiming to improve customer lifetime value (LTV) and reduce churn rates, catering to markets across North America, Europe, and Asia. Blueprint's revenue model is based on subscription services, where clients pay for access to its SMS and WhatsApp marketing tools. Revenue is generated directly from businesses utilizing the platform to engage their customer base, enhancing their marketing efforts and customer service capabilities. The platform may include tiered pricing plans based on the volume of messages sent and features utilized, accommodating both small brands and larger retailers.

The recent Seed funding of GBP 1 million raised in April 2020 will support Blueprint's strategy for future growth. The company plans to expand its product offerings with new features aimed at enhancing customer interaction capabilities. Geographically, Blueprint aims to penetrate additional markets in Europe and Asia by the end of 2023, capitalizing on the growing demand for effective eCommerce marketing solutions. These initiatives will bolster Blueprint’s position as a vital partner for eCommerce brands, helping them drive sales and foster customer loyalty.