BlueHornet Networks, Inc.
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BlueHornet Networks, Inc. - overview
Established
2000
Location
San Diego, CA, US
Primary Industry
Software
About
BlueHornet Networks, Inc. provides comprehensive digital marketing solutions, focusing on data-driven customer engagement and personalized marketing strategies across various channels, enhancing business-client interactions. Founded in 2000 in San Diego, US, BlueHornet Networks, Inc. specializes in digital marketing technologies.
In July 2016, the company underwent a strategic merger with Teradata Marketing Applications, leading to the creation of Mapp Digital US, LLC. The firm has completed 2 investment deals to date. BlueHornet Networks, Inc. offers the Mapp Marketing Cloud, a suite of digital marketing solutions centered on data-driven customer engagement.
Their flagship Customer Data Platform (CDP) allows businesses to efficiently gather, analyze, and leverage customer data while integrating seamlessly with existing marketing systems via flexible APIs. Utilizing AI-powered analytics tools, Mapp enables personalized marketing messaging across multiple platforms including email, SMS, push notifications, and web applications, serving over 3,000 clients across various sectors, notably in retail, eCommerce, finance, and publishing, with a focus on fashion and lifestyle brands. BlueHornet Networks, Inc. generates revenue through a subscription-based model for its marketing solutions.
Clients engage in annual contracts for various services, including advanced segmentation and marketing automation. This model promotes ongoing partnerships that enhance customer retention and loyalty, accommodating both B2B and direct-to-consumer pricing structures, with specific plans tailored to meet diverse business needs. Following the significant merger in July 2016, BlueHornet Networks, Inc. aims to leverage recent funding to enhance its product offerings and expand into new geographic markets.
Plans are underway for developing new functionalities within their existing platforms, with launches anticipated in the upcoming year. The company is also targeting expansion into European markets to further diversify its client base and increase market share.
Current Investors
Mapp Digital
Primary Industry
Software
Sub Industries
Sales & Marketing Software
Website
www.bluehornet.com
Verticals
Cloud Computing
Company Stage
Merged
Total Amount Raised
Subscriber access only
BlueHornet Networks, Inc. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Merger | Completed | BlueHornet Networks, Inc., Teradata Marketing Applications | - | ||||||||
| Secondary Buyout | Completed | BlueHornet Networks, Inc. | - |
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