Blue

Blue, based in the US, is a technology company that specializes in developing an AI Assistant for iPhone users, allowing hands-free control of applications through voice commands. Founded in 2024 and headquartered in Santa Clara, US, Blue focuses on enhancing mobile user experience through innovative technology. The company has successfully completed one investment deal as of August 2025 with Pioneer Fund. Details about the founder and prior ventures are currently unavailable.

Blue offers a unique AI Assistant designed specifically for iPhone 15 and newer users, enabling them to perform tasks like answering calls, navigating, sending messages, and managing applications through voice commands. The product is set to ship in November 2025 and targets individuals seeking to enhance their multitasking capabilities while driving or engaged in activities where manual phone use is impractical. Blue operates a subscription-based revenue model, with a one-year subscription for its AI Assistant priced at USD 299. The initial launch of 500 units sold out quickly, reflecting significant consumer demand for the product, which enables seamless interaction with mobile devices and aims to build a loyal customer base.

In August 2025, Blue raised an undisclosed amount in Seed funding to support the development of additional features for its AI Assistant and to expand its market reach. Future plans include launching new products designed for additional mobile platforms and exploring opportunities in international markets. Specific regions targeted for expansion are currently not detailed, but the focus remains on enhancing the capability of their existing offerings.