BloomNation, Inc.

BloomNation, Inc. is a U. S. -based community marketplace connecting consumers with local florists to discover and order unique, handcrafted bouquets.

The platform enhances the floral shopping experience with a focus on local craftsmanship. BloomNation, Inc. operates an online platform that connects consumers with independent florists. Founded in 2011 in Santa Monica, US, the company has completed 3 deals, with its most recent funding round on February 3, 2021, during which it raised USD 11.

00 mn in Series B funding, led by B. Riley Financial, Inc. The company was co-founded by Eval Esege, Farbod Shoraka, and Gregg Weisstein, with Farbod Shoraka serving as CEO. BloomNation operates a community marketplace that connects consumers with local florists, enabling the listing, discovery, and ordering of unique, handcrafted bouquets.

The platform primarily serves individual customers seeking personalized floral arrangements for occasions like weddings, birthdays, and corporate events. Through its user-friendly interface, BloomNation empowers local florists with technological tools to manage their online presence and streamline operations, serving a diverse customer base across the United States. BloomNation generates revenue through direct transactions between consumers and local florists facilitated by its online marketplace. The company operates on a commission-based model, earning a percentage from each sale made on the platform, promoting a B2C dynamic that enhances visibility for florists while optimizing customer access to high-quality, personalized floral products.

In February 2021, BloomNation, Inc. raised USD 11. 00 mn in Series B funding, led by B. Riley Financial, Inc.

The funding will be used to support team expansion, focusing on hiring new engineers and sales staff. The company aims to enhance its platform and expand into new markets, although specific geographic regions targeted for this expansion have not been disclosed.