Blooming Brands
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Blooming Brands - overview
Established
1988
Location
San Fernando, CA, US
Primary Industry
Consumer Products
About
Based in California, US, and founded in 2010, Blooming Brands operates as a provider of cruelty-free and clean beauty and hygiene products to individuals looking for sustainable beauty solutions. In March 2024, Blooming Brands, a portfolio company of West Lane Capital Partners, acquired Mented Cosmetics, Inc. from Visible Ventures, BBG Ventures, iSeed Ventures, Outbound Ventures, BAM Ventures, CircleUp, Corazon Capital, Blue Collective, and Pipeline Angels. The company's portfolio includes three main brands: Blossom Beauty, Blue Cross, Mented, and SEVEN.
The company provides a wide range of beauty products, such as skincare, cosmetics, nail care, body care, and fragrance. Moreover, the firm offers its beauty and skincare products through its brands, which include Blossom Beauty Offers products for eyes, face, lips, nails, body care, and fragrance, including real flowers in its products; Blue Cross offers nail and cuticle care needs for salon professionals; Mented offers vegan, cruelty-free cosmetics using natural ingredients; and Seven offers a range of hair products.
Current Investors
West Lane Capital Partners
Primary Industry
Consumer Products
Sub Industries
Beauty & Hygiene
Website
https://thebloomingbrands.com/
Verticals
Manufacturing
Total Amount Raised
Subscriber access only
Blooming Brands - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on, Trade Sale | Completed | Mented Cosmetics, Inc. | - | ||||||||
| Company Formation | Completed | Blooming Brands | - |
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