Blanket

Blanket develops automated sales development solutions that streamline prospecting processes for businesses, enhancing engagement and efficiency in reaching decision-makers within target organizations. Founded in 2016 in Miami, US, Blanket specializes in automating sales development. The company raised a total of USD 3. 000 mn in Seed funding, with Slow Ventures leading the latest round on November 3, 2020.

Alex Nucci serves as the CEO and founder. Blanket offers a comprehensive suite of automated sales development solutions aimed at enhancing the efficiency of prospecting processes. The core product automates the identification, enrichment, and outreach to decision-makers within target organizations, leveraging user-defined filters that align with ideal customer profiles and personas. This service is designed to improve engagement by ensuring personalized emails and landing pages tailored to specific campaign steps are delivered to potential leads.

Additionally, Blanket focuses on maintaining high deliverability rates to prevent emails from landing in spam folders, thus maximizing open and click-through rates. The company's services are primarily targeted at businesses seeking to streamline their sales development efforts across various geographical markets, including North America and Europe. The revenue structure of Blanket is based on a subscription model where clients engage in a partnership to utilize the sales development platform. Clients typically pay a recurring fee that grants them access to the automated prospecting tools, personalized email campaigns, and engagement tracking features.

Individual offerings are bundled into packages tailored to different business needs, enhancing flexibility for varying client requirements. The structure allows for businesses to scale their use of Blanket's services based on growth and changes in their sales strategies. Specific pricing details for these subscription plans are intricately designed to align with the value provided through the company’s flagship services, ensuring a competitive positioning in the sales development market. Blanket plans to leverage its recent Seed funding of USD 3.

000 mn to enhance its sales development platform further and expand its offerings. The company is also exploring entry into new markets, particularly in Europe and Asia, by 2022. This strategic expansion aims to reach a broader client base and enhance its service delivery capabilities.