Black Rifle Coffee Company, LLC
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Black Rifle Coffee Company, LLC - overview
Established
2014
Location
Salt Lake City, UT, US
Primary Industry
Consumer Products
About
Based in Utah, US, and founded in 2014, Black Rifle Coffee Company, LLC operates as a coffee company and lifestyle brand. The firm was co-founded by the United States Armed Special Forces veterans, Evan Hafer, Mat Best, Richard Ryan, and Jarred Taylor. In November 2021, SilverBox Engaged Merger Corp I (NASDAQ: SBEA), formed by Boxwood Capital Partners, Helena Capital, and Silver Rock Financial, merged with Black Rifle Coffee Company for USD 225 million, and the transaction is expected to be completed by the first quarter of 2022. As of 2021, the company is being led by Evan Hafer, as its CEO, and operates seven retail stores in different locations including, Boerne, San Antonio, etc, and has more than 270,000 active coffee club subscribers in its portfolio.
Black Rifle Coffee Company, LLC primarily sells coffee, and coffee products in different package sizes, as well as in single-serve, ready-to-drink, and on-the-go coffee categories. The company also sells coffee-making machines, mugs, tumblers, and apparel including T-shirts, hats, and hoodies, through retail stores, and national outlets, as well as through its website, and mobile application. The company generated a revenue of USD 164 million in 2020, and USD 82 million in 2019, respectively. The firm generates its revenue through 3 business categories - direct-to-consumers, which comprises the subscription and non-subscription sales of products through its website; outposts, which includes the sales generated from company-operated and franchised retail stores; and wholesale, which includes the sales of coffee products through various national outlets including Speedway, 7-Eleven, Walmart, etc, and sales of apparel, accessories, and other merchandise through lifestyle retail outlets.
Upon completion of the transaction, the combined entity will become a public company, with the name, BRC Inc. The firm intends to scale up its team by hiring more Veterans and plans to increase its retail footprint from 7 to nearly 78 stores, by 2023.
Current Investors
Boxwood Capital Partners, Silver Rock Financial, Helena Capital
Primary Industry
Consumer Products
Sub Industries
Clothing, Non-Alcoholic Beverages, Coffee Shops, Internet
Website
www.blackriflecoffee.com
Verticals
E-commerce, Mobile Apps
Company Stage
Merged
Total Amount Raised
Subscriber access only
Black Rifle Coffee Company, LLC - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Private Debt | Completed | Black Rifle Coffee Company, LLC | - |
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Black Rifle Coffee Company, LLC - employee data
Black Rifle Coffee Company, LLC - key contacts
| Name | Position | Start Date | End Date | Vcard | Bio | ||
|---|---|---|---|---|---|---|---|
| Chairman of the Advisory Board | BM |
BM Board Member
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