Bizible, Inc.
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Bizible, Inc. - overview
Established
2011
Location
Seattle, WA, US
Primary Industry
Software
About
Bizible, Inc. specializes in marketing attribution solutions that empower businesses to analyze and optimize their marketing performance across various channels and campaigns. Founded in 2011 and headquartered in Seattle, US, Bizible, Inc. offers advanced marketing attribution tools.
In April 2018, the company was acquired by Marketo, a subsidiary of Vista Equity Partners. The founder's history and prior ventures are not publicly detailed. Bizible, Inc. provides Adobe Marketo Measure, a comprehensive B2B marketing attribution tool that helps marketers evaluate the effectiveness of their campaigns and channels in relation to revenue and ROI.
The platform captures data across all buyer interactions via integrations with marketing and sales platforms, offering visibility into the entire buyer journey. Its client base includes enterprises from various sectors in North America, Europe, and Asia-Pacific. The revenue model for Bizible, Inc. is subscription-based, with clients paying for access to tiered pricing plans that align with their marketing needs.
Clients benefit from various features including pre-built attribution models and custom analytics, facilitating improved marketing effectiveness and operational efficiency. In April 2018, following its acquisition by Marketo, Bizible, Inc. is expected to leverage its resources to enhance its product offerings and expand into additional geographic markets. Specific upcoming products and their release dates have not been disclosed.
The funding from the Series C round, which raised USD 8. 1 mn led by Scale Venture Partners, will likely support these growth initiatives.
Current Investors
Vista Equity Partners, Marketo, Inc., Madrona Venture Group
Primary Industry
Software
Sub Industries
eMarketing/Digital Marketing, Analytics & Performance Software, Content Management Software, Sales & Marketing Software
Website
www.bizible.com
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Bizible, Inc. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on, Trade Sale | Completed | Bizible, Inc. | - |
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Bizible, Inc. - employee data
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