Birdview Inc.

Based in South Korea, Birdview Inc. is a technology-driven company specializing in beauty applications that enhance user experiences in skincare and makeup selection through personalized recommendations and expert reviews. Founded in 2014 in Seoul, South Korea, Birdview Inc. operates a platform that caters to beauty needs, facilitating product discovery through user-generated content.

Co-founded by Ricardo Machado and Steven Weidig, the company has successfully completed 3 deals, with the most recent being a PRE-IPO round in March 2023, raising KRW 20 billion from PSAlliance, bringing the total amount raised to KRW 20 billion. Birdview primarily operates as a leading beauty app in South Korea, designed to cater to the skincare, makeup, and inner beauty needs of its users. The platform facilitates users in discovering products that suit their individual beauty requirements through a comprehensive database of user-generated reviews and expert insights. Its offerings include personalized skincare recommendations, product comparisons, and a ranking system based on real user data, enabling consumers to make informed decisions.

Targeting predominantly women in their 20s and 30s, the app has gained traction, with over half of this demographic utilizing its services, and its influence extends to various international markets seeking authentic beauty solutions. Birdview generates revenue through various channels, including partnerships and direct consumer interactions. The business model emphasizes a B2C approach, where users access the app to explore and purchase beauty products based on tailored recommendations. Revenue streams include promotional collaborations with beauty brands seeking enhanced product visibility, facilitating transactions through in-app purchases or affiliate marketing, allowing Birdview to earn commissions from sales generated through its platform.

In March 2023, Birdview Inc. raised KRW 20 billion in PRE-IPO funding, which will support the development of new features and enhancements to its beauty application. The company plans to expand its reach into international markets, particularly targeting additional regions in Asia and Europe by late 2024. The recent funding will be leveraged to enhance user engagement and expand product offerings, ensuring the platform meets the diverse needs of a growing user base.