Billabong
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Billabong - overview
Established
1973
Location
New York, NY, US
Primary Industry
Consumer Products
About
Billabong is a lifestyle brand specializing in surf, swim, and outdoor apparel, catering to enthusiasts of water sports and beach activities with a diverse range of functional clothing options. Founded in 1973 in New York, Billabong operates as a surf and lifestyle apparel brand. Gabriel Rotivel established the company, which has undergone strategic pivots over the years. The most recent significant change occurred in January 2018 when Boardriders, Inc.
acquired Billabong Canada Corp. for AUD 197. 7 million. Billabong has its global presence with offices in North America, Europe, and Australia, focusing on the surf culture and providing products aimed at both men and women.
Billabong specializes in surf, swim, and lifestyle clothing, offering a wide selection of products designed for outdoor and aquatic activities. Their core offerings include swimwear, wetsuits, boardshorts, and casual apparel like graphic tees and dresses, catering to active individuals engaged in surfing and beach-related pursuits. Billabong's products emphasize durability and style, appealing to enthusiasts who enjoy water sports and outdoor adventures. In the most recent financial year of 2018, Billabong reported revenue of AUD 752.
26 mn and an EBITDA of AUD 38. 48 mn. The company generates revenue through direct-to-consumer sales and retail partnerships, employing a multi-channel distribution strategy that includes both online platforms and physical retail stores, ensuring accessibility for a broad customer base. Following the acquisition by Boardriders, Inc.
in January 2018, Billabong aims to enhance its product range and expand into new markets. The company is focused on designing and launching new products, catering to evolving consumer needs in surf and lifestyle apparel. The recent funding of AUD 197. 7 million will support these initiatives, with plans to enhance distribution channels and strengthen their presence in North America, Europe, and Australia.
Billabong's strategic goals include broadening its market reach and optimizing its product offerings to resonate with its target audience.
Current Investors
Oaktree Capital Management, Centerbridge Partners, Boardriders, Inc.
Primary Industry
Consumer Products
Sub Industries
Clothing, Recreational Hobbies & Sporting Goods
Website
www.billabong.com
Verticals
E-commerce
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Billabong - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Billabong | - | ||||||||
| Secondary Buyout | Completed | Tigerlily Aust Pty Ltd | - | ||||||||
| Add-on | Completed | Sector 9 | - | ||||||||
| Recapitalisation | Completed | Billabong | - | ||||||||
| Buyout | Completed | Dakine, Inc. | - |
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