Better

Based in Dubai, United Arab Emirates, and founded by co-founders Walid Dib (CEO) and Hassanain Anver, Better is a health and wellness company that offers scientifically supported products for hair growth, sexual wellness, and overall well-being, catering primarily to the MENA region. In December 2024, Better raised USD 0. 55 million in pre-seed funding led by Salica Investments, with participation from Al Waha Fund of Funds and Plus Venture Capital. Better offers a range of health products targeted at men, including biotin gummies to improve hair, skin, nail, and gut health, as well as natural hair support supplements with over 20 key ingredients.

The company also provides topical treatments for hair loss, such as minoxidil and finasteride, alongside sexual wellness products, including flavored gummies and chewables for erectile dysfunction. Better primarily focuses on the MENA region, catering to men seeking clinically proven treatments. Better generates revenue through direct-to-consumer sales, utilizing an e-commerce model. Their offerings include biotin gummies starting at AED 120 and clinically proven hair loss treatments.

Free shipping is available for orders over 200 AED, promoting larger purchases. The individual sales model allows for subscriptions or one-time transactions, enhancing customer retention and accessibility. The company aims to launch these new products by mid-2025 and is also considering expansion into new markets, specifically targeting the broader Middle Eastern and North African regions by late 2025.