BETTER BEING CO., LLC
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BETTER BEING CO., LLC - overview
Established
1993
Location
Salt Lake City, UT, US
Primary Industry
Food
About
Based in Utah, US, and founded in 1993, Better Being Co. formerly known as Nutraceutical operates as a health and wellness company offering a range of whole-body wellness products. In July 2021, Better Being Co. , a portfolio company of HGGC, filed for a USD 100 million initial public offering (IPO).
The company is listed on the NYSE (New York Stock Exchange) and is trading under the ticker symbol BBCO. Additionally, the firm’s brands and products are distributed in over 65 countries worldwide, as of May 2024. In December 2025, Snapdragon Capital Partners acquired Better Being Co. from HGGC.
Financial terms of the transaction were not disclosed. Better Being develops, manufactures, markets, and distributes a range of whole-body wellness and nutritional supplements through its portfolio of brands including Solaray, Zhou Nutrition, Heritage Store, KAL Vitamins, ZAND Immunity, Natures Life, Purely Holistic, Nutra Biogenesis, etc. These brands offer a wide array of products designed to promote health and wellbeing, including vitamins, supplements, skin care products, and natural remedies.
Current Investors
HGGC
Primary Industry
Food
Sub Industries
Health Foods & Nutritional Supplements
Website
www.betterbeing.com
Verticals
Manufacturing
Total Amount Raised
Subscriber access only
BETTER BEING CO., LLC - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Secondary Buyout | Completed | BETTER BEING CO., LLC | - | ||||||||
| Public to Private | Completed | BETTER BEING CO., LLC | - |
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BETTER BEING CO., LLC - employee data
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