Berlin Brands Group

Based in Berlin, Germany, and founded in 2005, Chal-Tec GmbH, trading under the name Berlin Brands Group (BBG), is an international trading company that was founded by Peter Chaljawski in 2005. In July 2015, Ardian acquired a 40% minority stake in the company that provided support for the international expansion of the business. With the growth of the business and an annual turnover of EUR 190 million in 2018, Chal-Tec GmbH officially united its products under its umbrella brand Berlin Brands Group (BBG) in November 2019. Ardian eventually agreed to sell its minority stake to Bain Capital in September 2021 with Peter Chaljawski remaining to be the company's CEO and majority shareholder.

As of October 2021, the company employs more than 900 employees in five countries. Berlin Brands Group is an e-commerce company that pioneered the direct-to-consumer business model wherein the company manufactures and ships its products directly to buyers without relying on traditional stores or other middlemen. The firm also acquires brands and markets them using its BBG platform that markets its products through 100 online channels in 28 countries. Its products include consumer electronics, household goods, gardening equipment, fitness equipment, among others.

The company’s brand portfolio consists of 14 brands including Klarstein, auna, blumfeldt and Capital Sports, etc. In 2020, Berlin Brands Group generated EUR 334 million in revenue. Following the minority acquisition of Bain Capital in September 2021, Berlin Brands Group will continue its strategic goals of acquiring and developing brands globally, as well as its operational and logistical expansion.