Bequest, Inc. (Willing)

Bequest, Inc. operates a digital platform that simplifies the estate planning process, enabling users to create wills and manage their end-of-life plans conveniently and affordably. Bequest, Inc. , also known as Willing, is dedicated to transforming the estate planning landscape through its online platform.

Founded in Miami, US, the company was established to make will creation and estate planning accessible to everyone. Hussain Ashar is the CEO leading the company. In July 2015, Willing secured initial financing from Y Combinator, 500 Startups, Sound Ventures, and notable investors like Ashton Kutcher, Guy Oseary, and Gary Vaynerchuk. The company has participated in one funding deal as of 2015.

Bequest, Inc. provides a user-friendly digital platform for creating legally binding wills and managing various estate planning needs. Users can navigate the service to draft their wills and make decisions regarding asset distribution, ensuring that their wishes are respected. The platform is designed for individuals and families, aiming to address common legal concerns that arise during significant life events.

It primarily operates within the U. S. market, offering services that cater to a diverse clientele seeking convenient legal assistance for estate planning. Bequest, Inc.

generates revenue through subscription-based services, allowing clients to create and modify their estate plans online. Users pay a monthly fee for ongoing access, which includes consultations and updates to their legal documents as needed. This subscription model is designed to provide users with continuous legal support while ensuring that the company can maintain a steady revenue stream through long-term engagement with its customers, including individuals and families. Bequest, Inc.

aims to expand its product offerings by introducing new features designed to enhance the estate planning experience, with developments expected in the next year. The company is also planning to penetrate additional markets within the U. S. and explore opportunities for international expansion by 2023.

The funding received in July 2015 will support these initiatives, allowing Bequest, Inc. to enhance its platform capabilities and broaden its reach to new customers.