BENOW Co., Ltd.

BENOW Co. , Ltd. is a South Korean company specializing in a comprehensive range of beauty products, including skincare, makeup, and haircare that cater to diverse consumer needs. Founded in 2018 in Seoul, South Korea, BENOW Co.

, Ltd. focuses on the beauty industry, particularly through its innovative product lines. The company has engaged in a single significant deal to date. The latest funding round, which occurred in September 2025, involved raising approximately KRW 14 billion in venture funding from returning investor IMM Investment.

BENOW Co. , Ltd. has not undergone any public pivots or changes in business strategy since its inception. BENOW Co.

, Ltd. operates a diverse portfolio of beauty brands, encompassing skincare, makeup, and haircare. Their skincare line includes the brand Numbuzin, which emphasizes potent ingredient formulations, while FlasKin addresses various skin concerns. The makeup brand Fwee provides innovative products designed to enhance personal moments, while RIAH specializes in haircare solutions tailored to consumer needs.

Launched in 2018, BENOW’s products address a broad spectrum of beauty needs, targeting consumers who prioritize efficacy and quality. The company exports its products to approximately 14 countries worldwide, including key markets in Asia, Europe, and North America. BENOW Co. , Ltd.

achieved an annual revenue of 2. 7 trillion KRW within six years of its establishment, reflecting its strong market presence and growth trajectory. The company employs a business-to-consumer model, selling its products directly to end-users while also engaging in retail partnerships. Revenue generation occurs through standard retail transactions, where consumers purchase individual products in retail settings or online platforms.

Pricing strategies reflect the premium quality of their offerings, contributing to the company's robust financial performance. In September 2025, BENOW Co. , Ltd. raised approximately KRW 14 billion in venture funding from returning investor IMM Investment.

Additionally, BENOW Co. , Ltd. aims to expand its market presence into new regions, including Southeast Asia and North America, by the end of 2025. The recent funding will be allocated to support product development and market expansion initiatives.