BeMyEye Italy S.r.l.

BeMyEye Italy S. r. l. specializes in AI-powered retail execution solutions, providing real-time insights through their advanced analytics platform to optimize in-store performance and enhance brand visibility across various markets.

BeMyEye Italy S. r. l. is a company that focuses on retail performance enhancement through a comprehensive analytics platform.

Founded in London, UK, in 2011, the company has evolved its operations to include a unique crowd-sourced data auditing service. The CEO is Luca Pagano, and the founder is Gian Petrelli, who has a history of entrepreneurial ventures. In November 2017, the company secured EUR 9. 10 million in Series C financing, led by Fondo Italiano d'Investimento, raising a total of EUR 9.

10 million to date, valuing the company at EUR 35. 28 million post-money. BeMyEye offers an AI-powered retail execution platform that provides actionable insights for in-store performance. Its key offerings include a SaaS platform that automates in-store tracking and enhances sales team efficiency through advanced image recognition technology.

Additionally, BeMyEye leverages a network of over 3 million auditors for Data-as-a-Service, conducting brand audits and mystery shopping services specifically for consumer packaged goods (CPG) brands. These services are strategically designed to fulfill the urgent need for reliable market data that informs brand strategies, enabling quick adaptations to market dynamics and consumer behaviors across Europe and beyond. In 2022, BeMyEye generated a revenue of EUR 4,985,306. 50, while recording an EBITDA of EUR -1,788,504.

30 for the same year. The company's revenue model is centered around subscription services and partnerships, allowing brands to utilize its retail analytics and image recognition capabilities on a scalable basis without increasing costs as their demands grow. BeMyEye intends to leverage the EUR 9. 10 million raised in its Series C financing for future growth initiatives, which include the development and launch of new products designed to enhance retail execution further.

The company is also targeting expansion into new geographic markets, with a focus on increasing its presence across Europe. The recent funding will be utilized to support these strategic goals, following the deal closure in November 2017.