Bella&Bona GmbH

Bella&Bona GmbH specializes in delivering fresh, balanced meal options tailored for office environments, enhancing workplace dining experiences through a convenient meal delivery platform. Founded in 2018 and headquartered in Munich, Germany, Bella&Bona GmbH offers meal delivery services to corporate clients. The company was established by Matteo Cricco, Niccolo Ferragamo, and Niccolò Lapini, who is also the current CEO. Bella&Bona raised USD 3 mn in SEED funding in August 2019, with Aura leading the investment.

The company has completed a single deal to date. Bella&Bona provides a comprehensive meal delivery service tailored for office environments, focusing on fresh and balanced lunch options. The core product offering includes a diverse weekly menu featuring over 25 international dishes, appealing to a variety of dietary preferences, such as meat, vegetarian, vegan, and gluten-free. The service is designed to address the needs of companies that lack permanent canteen facilities while still wanting to offer healthy meal options to their employees.

Bella&Bona primarily serves businesses with a workforce of at least 30 employees, delivering directly to offices in cities including Berlin, Munich, and Augsburg, with future plans to expand into Frankfurt, Hamburg, and Cologne. The platform allows employees to order individually through an app or website, fostering convenience and personalization in their meal choices. Bella&Bona operates primarily on a B2B model, providing meal delivery services to corporate clients. Transactions are structured around a subscription model where companies can set specific budgets and meal delivery schedules, allowing employees to place orders individually.

The company also offers centralized billing with transparent monthly statements, providing flexibility in how meals are subsidized or funded by the company and employees. Clients can establish a lunch program in as little as one week, indicating a streamlined onboarding process that facilitates quick integration of services. While specific pricing details are not disclosed, the offerings include a variety of meal plans designed to meet the diverse needs of corporate clients and their employees. Following its recent funding of USD 3 mn in August 2019, Bella&Bona plans to utilize these resources to enhance its meal delivery service and expand its market presence.

Future growth strategies include the introduction of new meal options and expansion into key German cities like Frankfurt, Hamburg, and Cologne, aiming for a targeted rollout within the next few years.