Bella & Duke Ltd.

Bella & Duke Ltd. is a UK-based company that specializes in delivering healthy, raw pet food through a subscription model, emphasizing nutrition and tailored feeding plans for pets. Founded in 2016 in the UK, Bella & Duke Ltd. provides raw pet food solutions.

The company raised GBP 3. 5 million in February 2020, led by Mobeus Equity Partners, bringing the total raised to GBP 3. 5 million and post-money valuation to GBP 16. 33 million.

Key personnel include CEO James Sturrock and co-founders Michael Scully and Mark Scott. Bella+Duke specializes in providing healthy, raw pet food through a subscription model, delivering directly to customers' doors. Their primary offerings include a range of nutritionist-designed, 100% natural recipes tailored to meet the dietary needs of dogs and cats. Customers can provide details about their pets, allowing Bella+Duke to create personalized feeding plans that cater to individual preferences and health requirements.

The product line features various recipes, including single protein sources for pets with allergies, as well as high-protein options for working dogs and nutrient-dense meals for puppies. The company serves a diverse customer base in the United Kingdom, specifically targeting pet owners who are seeking alternatives to ultra-processed pet food and are committed to enhancing their pets' health and well-being through raw feeding. Bella+Duke generates revenue primarily through its subscription service, which allows customers to select and receive customized raw pet food deliveries at their convenience. In 2024, the company reported a revenue of GBP 32,605,283.

10 and an EBITDA of GBP 863,268. 20. The transaction structure is based on a flexible subscription model, enabling clients to pause or cancel their orders without penalties. This approach caters to individual pet dietary needs and preferences while fostering customer loyalty.

Additionally, Bella+Duke offers various supplements, natural treats, and veterinary services as part of its package, enhancing the overall value of its subscriptions. The company promotes several promotional offers, providing discounts on initial orders to attract new customers. Pricing strategies are tailored to encourage long-term customer relationships, with plans that scale based on the specific dietary requirements of the pet. Bella & Duke Ltd.

aims to develop new product offerings and expand its market reach. The company plans to introduce additional raw food recipes and nutritional supplements by late 2024. Furthermore, Bella & Duke intends to expand its operations into untapped regions in Europe, targeting Germany and France by mid-2025. The recent funding round of GBP 3.

5 million will support these initiatives, enabling the company to enhance product development and market penetration strategies.