Beleza Natural

Beleza Natural is a Brazilian beauty company focused on providing specialized products and services for curly, coily, and wavy hair, enhancing the natural beauty and care of textured hair. Founded in 1993 in Rio de Janeiro, Brazil, Beleza Natural is dedicated to serving the hair care needs of individuals with textured hair. Sónia Civieta, the CEO, has been instrumental in guiding the company through its growth phases. In June 2013, the company secured a Growth round funding of BRL 70 million from GP Investments, totaling BRL 70 million raised.

The investment aimed to enhance its market presence and product offerings. Beleza Natural specializes in hair care solutions tailored for curly, coily, and wavy hair. Their offerings include the Super-Relaxante transformation service, Bn. VOLUMAIS for volume enhancement, and various hydration treatments such as Hydration of Babosa.

Additionally, the company provides hair coloring options via Hidracor Tonalizante and a range of cuts suitable for different lengths and styles, catering primarily to women with textured hair in Brazilian urban markets while also expanding internationally. In the most recent year, 2013, Beleza Natural reported a revenue of BRL 71,960,000, generated through a combination of direct-to-consumer sales and in-store hair services. The company’s pricing model is competitive, with flagship services like Super-Relaxante playing a central role in its revenue strategy, directly appealing to clients seeking specialized hair care solutions. Beleza Natural plans to utilize the BRL 70 million raised in June 2013 to support the development and launch of new product lines specifically designed for textured hair.

The company aims to expand its market presence beyond Brazil into other regions, although specific markets have not been detailed. The funding will facilitate the enhancement of their service offerings and the establishment of new locations to better serve their clientele.