Beijing ASU Tech Co., Ltd.

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Beijing ASU Tech Co., Ltd. - overview

Established

2015

Location

Beijing, -, China

Primary Industry

Hardware

About

Established in 2015 and based in Beijing, China, Beijing ASU Tech Co. , Ltd. operates as a smart hardware developer that mainly provides products in the field of optical display. It has factories in Changzhou and Wuhu.


The company acquired certifications such as ISO9001 and IATF16949. It has obtained the National High-tech Enterprise Certification and the National Specialized and New Small Giant Enterprise Certification. The company cooperates with Haier, China FAW Group, Alibaba Group Holding Limited, and other companies. In February 2025, ASU Tech closed series C+ funding from new investors Yangtze River Industry Fund, Legend Capital, and Tianjin Industrial Fund.


The company's main products include automotive intelligent optoelectronics, consumer electronics smart terminals, optical devices and modules, etc. Automotive intelligent optoelectronics include AR tailgate switch, LFP welcome light, LCoS in-car projection, etc. Consumer electronics smart terminals include projectors, laser cinemas, and projection watches. The products can be used in home audio-visual entertainment, consumer electronics, automobiles, aerospace and military industries, etc.


The company generates revenue by providing laser display technology and products, such as AR tailgate switch, LFP welcome light, projectors, and projection watches.   The company will put into operation the Xiantao integrated production line project for optical modules and virtual projection equipment in the second half of the year.


Current Investors

Qingdao Haier Co., Ltd., Shunwei Capital, Toposcend Capital

Primary Industry

Hardware

Sub Industries

Consumer Electronics, Automobiles, Other Vehicles & Parts, Electronics, Hardware, Software

Website

www.a-su.com.cn

Verticals

Artificial Intelligence, Augmented Reality (AR), Manufacturing, Wearables & Quantified Self

Company Stage

Series C

Total Amount Raised

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