Behave Candy

Behave Candy specializes in low-sugar, clean-label gummy candy products, catering to health-conscious consumers including those managing diabetes and children. Their offerings emphasize minimal sugar and high fiber content. Behave Candy produces low-sugar gummy candy aimed at health-conscious consumers. Founded by Brandon King and Mayssa Chehata, the company is headquartered in the US.

Mayssa Chehata currently serves as CEO. In November 2019, Behave Candy raised seed funding from new investor Blue Slide Ventures, along with an individual investor. BEHAVE specializes in low-sugar, clean-label gummy candy products designed for a diverse consumer base, including individuals with diabetes and children. Their product lineup features Gummy Stars, Sour Stars, Sweet Bears, and Sour Bears, boasting minimal sugar (3g), reduced net carbs (5g), and high fiber content (20g).

These gummies are primarily marketed and sold in the United States, with plans to expand into international markets. BEHAVE operates a revenue model focused on direct-to-consumer sales through their e-commerce platform, where customers purchase their gummy products, such as the Watermelon, Mango, Lychee Sour Bears, and Raspberry, Pineapple, Apple Gummy Stars, typically priced at USD 21 per box. The company encourages customer engagement through discounts and aims to enhance revenue growth through subscriptions and retailer partnerships. Behave Candy plans to launch new products designed for additional consumer preferences in 2023, while targeting expansion into international markets, particularly in Europe and Asia, by the end of 2024.

The company intends to utilize the funds raised in November 2019 to support these initiatives and strengthen its market presence.