Behance

Behance is a creative platform that enables professionals to showcase their work, discover talent, and connect with clients. It serves as a comprehensive hub for creatives across various disciplines, enhancing their visibility and career opportunities. Behance is a creative platform where professionals can display their portfolios and connect with potential clients. Founded by Brian Link and others, the company was acquired by Adobe Inc.

in December 2012 for approximately USD 150 mn. The headquarters is located in New York, US. Jason Heise currently serves as CEO, guiding the company in its operations. Behance primarily operates as a platform designed for creative professionals to showcase their portfolios, discover new talent, and connect with potential clients and employers.

The core offerings include tools for uploading, displaying, and sharing creative work across various disciplines such as graphic design, photography, videography, web design, and illustration. Behance also provides opportunities for creatives to sell their work, freelance services, and post job listings, thus addressing the needs of both creators looking to market their skills and businesses seeking to hire talent. Released in 2006 and acquired by Adobe in 2012, Behance has significantly expanded its audience and capabilities, catering to a global market that includes individual freelancers, small businesses, and large corporations in regions such as North America, Europe, and Asia. Behance generates revenue primarily through subscription services, notably Behance Pro, which offers enhanced features such as advanced analytics and custom portfolio websites for a monthly or annual fee.

The transaction structure operates on a Business-to-Consumer (B2C) model, with individual creatives subscribing directly to access premium functionalities. This subscription model is complemented by revenue generated from services where businesses can post job listings or seek freelance talent through the platform. Specific pricing plans are tailored to various user needs, ensuring that both emerging and established creatives can find suitable options for their professional growth. The combination of these revenue streams positions Behance as a vital player in the creative industry.

Behance is poised for future growth with plans to enhance its platform offerings by launching new features designed to improve user experience. While specific release dates are not yet available, the company is focused on expanding its reach into new geographic markets beyond North America and Europe, aiming to tap into opportunities in Asia by the end of the upcoming fiscal year. The recent acquisition by Adobe in December 2012 for approximately USD 150 mn will be leveraged to support these initiatives, further integrating Behance into Adobe's ecosystem and enhancing the platform's capabilities.