BEFFY Inc.
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BEFFY Inc. - overview
Established
2021
Location
Tokyo, -, Japan
Primary Industry
Information Services
About
Established in 2021 in Tokyo, Japan, BEFFY Inc. operates a baby goods ranking, and review site aimed at improving purchasing decisions of working parents. In November 2025, BEFFY Inc. raised an undisclosed amount in venture funding from new investors Going Merry and Kiraboshi Consulting, with participation from unspecified investors.
The round was part of a larger venture and debt funding. BEFFY Inc. offers a range of services focused on supporting parents and improving their work-life balance. The company operates Babiew, which is a baby goods ranking and review site, providing information and user reviews to help parents make informed purchasing decisions.
Additionally, BEFFY provides consulting services to companies targeting parents, offering expertise in marketing and product development. The firm also organizes seminars to promote co-parenting and career development for working parents. The company plans to use the November 2025 funding to enhance the product, broaden the organization, and expedite updates to the selection of baby products.
Current Investors
Incubate Fund, Link Capital, Kiraboshi Consulting
Primary Industry
Information Services
Sub Industries
Consulting Services, Advertising Agencies & Media Buyers, Information Services
Website
www.beffy.jp
Company Stage
Angel & Seed
Total Amount Raised
Subscriber access only
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