Beekman 1802, Inc.

Beekman 1802, Inc. is a skincare and bodycare company that emphasizes the benefits of goat milk in its products, providing a diverse range of solutions for various skin concerns. Founded in 2008 in Schenectady, US, Beekman 1802 specializes in skincare products featuring goat milk. The company was co-founded by Brent Ridge and Josh Kilmer-Purcell, who are known for their entrepreneurial efforts.

On December 13, 2021, the company was acquired in a BUYOUT led by Eurazeo, raising USD 92. 00 mn, which will support their expansion and marketing initiatives. Beekman 1802 specializes in skincare and bodycare products that leverage the unique benefits of goat milk. Their core offerings include a variety of cleansers, moisturizers, serums, and body creams designed to address a range of skin concerns, such as aging, sensitivity, and hydration.

Notable products include the Milk RX Advanced Better Aging Wrinkle Serum and the Micellar Milk Froth Cleaning Gel. These products target consumers with diverse skin types, particularly those seeking gentle solutions for sensitive skin. Beekman 1802 markets its products primarily in the United States but also reaches international customers, including Canada and select European markets, via direct-to-consumer online sales and authorized retail partners. Beekman 1802 generates revenue through direct-to-consumer sales and retail partnerships.

Their business model includes subscription options for flagship products, such as the Milk RX Cream, allowing customers to receive regular shipments. Individual product prices range from USD 10. 00 to USD 52. 00.

The company emphasizes customer retention through loyalty programs that reward repeat purchases, facilitating both one-time purchases and recurring subscriptions. Following the completion of the acquisition on December 13, 2021, Beekman 1802, Inc. is poised to enhance its skincare product development and expand its market presence. The recent funding of USD 92.

00 mn will support the launch of new product lines and improve their capabilities across multiple marketing channels. Specific future strategies include targeting new geographic regions to broaden their international footprint, although specific markets have not been disclosed.