Beccair LLC
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Beccair LLC - overview
Established
2013
Location
New York, NY, US
Primary Industry
Consumer Products
About
Beccair LLC is a hair care company specializing in clean, natural, and effective products tailored to diverse hair needs, focusing on sustainability and customer satisfaction. Founded in 2013 and headquartered in New York, US, Beccair LLC operates within the hair care sector, offering a range of natural products. The company was founded by Nancy Twine, who is also the CEO. In April 2022, Beccair LLC was acquired by Wella Operations US LLC from VMG Partners, which complements Wella’s strategy of expanding its clean and diverse product offerings.
Briogeo Hair Care, under Beccair LLC, specializes in clean and effective hair care products including shampoos, conditioners, deep conditioning masks, and scalp treatments. Their notable offerings include the "Don’t Despair, Repair! ™" Deep Conditioning Mask and "Scalp Revival™" Micro-Exfoliating Shampoo, catering to various hair types and concerns. The products are distributed in North America, Europe, and select Asian markets.
In the most recent year, Beccair LLC generated revenue of USD 30. 00 mn in 2018. Following the acquisition in April 2022, Beccair LLC plans to enhance its product lineup with new clean and green offerings to meet the needs of a diverse customer base. The company aims to expand into new markets and regions, aligning with Wella's objectives to diversify product offerings for all hair types.
The recent acquisition provides strategic support for these initiatives, ensuring that resources are allocated toward innovative product development and market expansion.
Current Investors
KKR, Wella Company
Primary Industry
Consumer Products
Sub Industries
Accessories, Beauty & Hygiene, Health Foods & Nutritional Supplements
Website
www.briogeohair.com
Verticals
E-commerce, Manufacturing
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Beccair LLC - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on, Trade Sale | Completed | Beccair LLC | - | ||||||||
| Growth | Completed | Beccair LLC | - |
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