Beastlife

Based in India, RAK fitness consumer Pvt. Ltd, doing business as Beastlife specializes in high-quality bodybuilding supplements, enhancing athletic performance and supporting overall wellness for fitness enthusiasts and athletes. Founded in 2024 by CEO Raj Vikram Gupta and Gaurav Taneja and headquartered in Gurugram, India, Beastlife develops a variety of bodybuilding supplements. Beastlife specializes in a wide range of high-quality bodybuilding supplements designed to enhance athletic performance and support overall wellness.

Their core product offerings include various forms of protein, such as Pro Whey Protein and Isorich Whey Protein, along with mass gainers, amino acids, creatine, L-carnitine, and multivitamins. These products are engineered to meet the nutritional needs of fitness enthusiasts and athletes, addressing specific goals like muscle gain, recovery, and enhanced energy levels. The company's product lineup caters to a diverse clientele, including professional athletes, fitness trainers, and individuals pursuing personal fitness goals. Beastlife's products are primarily marketed and sold in India and other regions where there is a growing demand for performance-enhancing nutritional supplements.

Beastlife generates revenue through direct-to-consumer sales, focusing on online transactions facilitated by their e-commerce platform. Customers can purchase products individually or as part of promotional bundles, with pricing structured around specific offerings such as flagship products like Pro Concentrate Whey Protein and Anabolic Mass Gainer. Each product has a defined sale price, contributing to the overall revenue through volume sales and promotional discounts. The company also offers various incentives, including free items with qualifying purchases and limited-time discounts, which are strategically employed to encourage customer engagement and repeat purchases.

Overall, the revenue model is designed to facilitate straightforward consumer transactions while enhancing brand loyalty within the bodybuilding community. In March 2026, Beastlife raised INR 200 million in pre-series A funding co-led by GVFL and Equentis.