Beanstack, Inc.

Zoobean, Inc. , based in the US, provides a digital platform, Beanstack, that enhances literacy through personalized reading challenges and gamification, engaging students and educators alike in the joy of reading. Founded in 2013 in Arlington, US, Zoobean, Inc. specializes in developing Beanstack, a platform that motivates reading engagement.

The company has successfully completed 9 deals, with its most recent deal occurring on January 22, 2025, when it raised USD 1. 5 mn in Series A co-led by Evoce Capital and supported by investors including Kapor Capital, Militello Capital, and The Riverside Company. CEO Felix Brandon Lloyd co-founded the company, which has not undergone any significant strategic pivots or changes since its inception. Beanstack is a digital platform designed to enhance reading motivation and engagement through innovative challenges and gamification.

Its core offerings include a comprehensive suite of reading challenges that allow students to select their own books, track their reading progress, and strive for personalized reading goals without the pressure of quizzes or tests. The platform fosters a community reading culture by enabling users to log reading minutes towards collective goals, compete in friendly challenges, and receive recognition and rewards for their achievements. Beanstack serves a diverse clientele consisting of schools, libraries, and educational organizations primarily within the United States, with additional markets across Canada and other English-speaking countries. This user-centric focus on promoting free-choice reading and reducing stress around literacy assessment addresses the needs of both educators and students, ultimately aiming to elevate overall reading engagement and literacy rates.

Beanstack generates revenue primarily through subscription-based models targeting educational institutions and libraries. Clients typically enter into agreements that provide access to the platform's features, such as reading logs, gamification tools, and analytics dashboards to monitor student progress. The pricing structure is tailored to accommodate various organizational sizes, allowing for scalable participation across multiple users while ensuring a robust support system from Beanstack's customer service team. Revenue streams are bolstered by partnerships with educational entities that deploy Beanstack for summer reading programs and other literacy initiatives, facilitating a sustainable business model that emphasizes long-term engagement with reading and literacy resources, ultimately supporting schools and libraries in enhancing their educational offerings.

In January 2025, Beanstack, Inc. raised USD 1. 5 mn in Series A, which will be utilized to accelerate business growth and support marketing initiatives. The company aims to enhance its platform with new features and products focused on enriching the reading experience.

Additionally, Zoobean plans to expand its market presence by targeting more educational institutions across the United States and making inroads into international markets in Canada and other English-speaking regions. This strategic growth plan is designed to broaden the reach of Beanstack and further promote literacy engagement.