BDNA Corporation

BDNA Corporation specializes in IT asset management solutions, enhancing data management and normalization processes for organizations, which helps optimize technology investments and mitigate risks associated with outdated assets. BDNA Corporation was founded in 2000 and is headquartered in Mountain View, US. The company primarily provides IT asset management solutions. In September 2017, BDNA Corporation was acquired by Flexera Software, but the financial terms of the transaction were not disclosed.

BDNA's innovative approach has allowed it to partake in 7 deals, with the latest investment round being a Series D that raised USD 20. 00 mn from lead investor Rising Tide, along with Crescendo Ventures, Flagship Pioneering, and Motorola Solutions Venture Capital. The company's current valuation stands at USD 68. 03 mn.

BDNA Corporation offers IT asset management solutions through its core Flexera Data Platform, which improves IT asset data management and normalization. The platform provides critical insights to help organizations optimize technology investments and address risks related to unsupported assets. Key features include comprehensive discovery and normalization of hardware and software assets, supported by a vast catalog from Technopedia, which includes over five million products and 250 million data points. The solutions are utilized by a diverse range of clients across various sectors, particularly in North America, Europe, and Asia-Pacific markets, focusing on resolving issues with software vulnerabilities and regulatory compliance.

BDNA Corporation generates revenue through subscription-based models for its IT asset management solutions, including access to the Flexera Data Platform. Clients typically renew their subscriptions annually, with pricing structured to accommodate a variety of organizations from small businesses to large enterprises. The revenue model is supported by additional offerings such as training and integrations with platforms like ServiceNow, enhancing customer engagement and retention. Future growth plans for BDNA Corporation include the development of new products and expansions into new markets.

Recent funding from the Series D round will support these initiatives. Additionally, in September 2017, the company underwent a strategic acquisition by Flexera Software, which is expected to drive further innovation and market reach.