Bauer Media Group
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Bauer Media Group - overview
Established
1875
Location
London, -, UK
Primary Industry
Media
About
Bauer Media Group is a UK-based company specializing in magazine publishing and radio broadcasting, effectively engaging audiences through diverse media platforms. Founded in 1875, Bauer Media Group operates primarily in the media sector, focusing on audio and publishing. The company is headquartered in London, UK, and has expanded its operations to several countries including Germany and Australia. Lauren Holleyoake founded the company, which has evolved through strategic initiatives to adapt to changing media landscapes.
The current leadership includes CEOs Adam Popielski, Dittmar Jurko, Nicolas Sauzay, and Ra Criswin. Bauer Media Group offers a diverse range of products and services primarily within the audio and publishing sectors. Their core offerings include radio broadcasting, magazine publishing, and targeted advertising solutions. Bauer operates an extensive portfolio of radio stations that deliver content across multiple platforms, reaching a vast audience of over 23.
5 million weekly listeners in the UK alone. Their magazine division produces a variety of titles, capturing significant market share, with one in three UK magazines sold being Bauer-owned. The company serves a broad customer base, encompassing both individual consumers and commercial clients, across key geographical markets including the United Kingdom, Germany, and Australia. Through innovative partnerships and targeted data strategies, Bauer Media aims to create engaging experiences that enrich the everyday lives of its audience.
In 2023, Bauer Media Group generated revenue amounting to USD 9. 03 mn with an EBITDA of USD 502,549. The company primarily earns revenue through advertising, subscriptions, and strategic partnerships within its audio and publishing segments. Direct-to-consumer transactions through magazine subscriptions and radio listenership are complemented by B2B transactions via tailored advertising solutions for brands seeking to reach their target audiences.
Revenue from radio advertising is supported by Bauer's leadership in the digital commercial radio sector, enhancing its financial performance.
Primary Industry
Media
Sub Industries
eMarketing/Digital Marketing, Advertising Agencies & Media Buyers, Information Services, Digital Media, Media
Website
www.bauermedia.co.uk
Verticals
AdTech
Total Amount Raised
Subscriber access only
Bauer Media Group - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Bauer Media Group's Online Comparison Platform Businesses | - | ||||||||
| Buyout | Completed | Bauer Media Pty Ltd | - | ||||||||
| Trade Sale | Completed | Zmarta Group | - | ||||||||
| Trade Sale | Completed | Orion Media | - | ||||||||
| N/A | Completed | 1 Golden Square | - |
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