Baton Media Inc.

Based in New York, US, and founded by Gabe Warshaw (CEO) in 2021, Baton Media Inc. operates as a software development company offering a platform that supports media artists in creative exchange. In November 2023, the firm raised USD 4. 2 million in venture funding led by investor BITKRAFT Ventures with participation from other investors Techstars Ventures, Dorm Room Fund, Franklin Templeton Investments, and NYU Venture Capital.

The company addresses the problem of creators losing control over their material by creating an ecosystem of tools that enhances transparency throughout the collaborative process. Baton offers a Media Player that provides musicians with insights into the collaborative journey. From finished songs to beat packs and sample libraries, Baton's Player empowers artists to track who has viewed their material, the extent of engagement, and which ideas have been downloaded. The company’s platform helps artists maintain creative control and receive proper credit and compensation.

The company plans to utilize the November 2023 funding to advance the development of its product and the platform with mixed-media collaboration and rights management ecosystem for visual artists, filmmakers, and designers, along with the recruitment of additional engineers, and product and marketing team.