Barrington Media Group, LLC

Barrington Media Group, LLC is a performance marketing firm focused on delivering comprehensive advertising solutions that enhance customer acquisition and brand growth through various channels. Founded in 2003 and headquartered in Shelton, US, Barrington Media Group, LLC operates as a full-service marketing firm. The company was acquired in March 2020 by a consortium including Fort Point Capital and Brookside Mezzanine Partners, in a recapitalization deal. The founder, Peter Stavisky, has a history in the marketing sector, though specific previous ventures are not documented.

Currently, the CEO is Lucas Cridland. BMG360, a division of Barrington Media Group, provides a comprehensive suite of performance marketing services aimed at customer acquisition and brand growth. Key offerings include Connected TV (CTV), traditional TV, radio, digital audio, podcasts, programmatic advertising, paid search, paid social, direct mail, sponsored content, conversion rate optimization (CRO), out-of-home advertising, and search engine optimization (SEO). The company's approach is data-driven, utilizing their proprietary platform, OneSource™, to meet the unique goals of over 190 active clients across more than 50 D2C and B2B verticals, primarily in North America and select international markets.

BMG360 generates revenue through performance-based marketing services, aligning advertising expenditure directly with campaign effectiveness. The firm manages over USD 800 mn in annual media spend, contributing to more than USD 9 bn in client revenue. Pricing structures for services are customized per client needs, informed by data-driven insights from OneSource™. Following the acquisition in March 2020, Barrington Media Group, LLC aims to strengthen its market presence and expand its product offerings.

The company has plans to introduce new products and services, although specific details and launch dates are not disclosed. They are also targeting geographic expansion to enhance their operations in North America and explore opportunities in select international markets. The funding acquired during the recapitalization will support these initiatives, enhancing their capabilities in performance marketing.