Barons Eden

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Barons Eden - overview

Established

2005

Location

-, -, UK

Primary Industry

Travel & Leisure

About

Barons Eden Limited is a luxury hospitality provider specializing in high-end hotel and spa experiences, focusing on wellness and relaxation for its clientele. Barons Eden Limited operates as a luxury hotel and spa company, offering a range of wellness services. Founded in 2005, it has developed award-winning destinations like Hoar Cross Hall Hotel and Spa and Eden Hall Day Spa. The company's operations are primarily located in the United Kingdom, including Staffordshire and Nottinghamshire.


The founder of Barons Eden has previously established other ventures in the hospitality sector, showcasing extensive experience in this industry. Barons Eden operates as a premier provider of luxury hotel and spa experiences, focusing on wellness and relaxation. The company encompasses several award-winning destinations, including Hoar Cross Hall Hotel and Spa and Eden Hall Day Spa, designed to enhance guest experiences through luxurious accommodations and bespoke wellness programs. Their primary customer base includes individuals seeking wellness retreats, couples looking for romantic getaways, and corporate groups needing event spaces.


Services are marketed across the United Kingdom and attract international visitors seeking unique spa and leisure experiences. Barons Eden generates revenue through direct-to-consumer transactions, including room bookings, spa treatment packages, and gift card sales. The company offers various pricing plans, such as weekend getaway deals and day spa passes, catering to different customer segments from individuals to corporate clients. Guests may purchase an overnight stay at Hoar Cross Hall that includes access to spa facilities and treatments, contributing to the overall wellness experience.


Revenue is additionally supported through partnerships with local businesses and events, enhancing customer engagement. Barons Eden Limited is focused on expanding its offerings by developing new luxury wellness products and services, with plans for a major launch by the end of 2024. The company is targeting expansion into key markets in Europe, aiming to establish additional locations in France and Germany by 2025. Recent funding raised in 2023 will be utilized to enhance marketing efforts and infrastructure development to support these initiatives.


Current Investors

Alchemy Partners

Primary Industry

Travel & Leisure

Sub Industries

Fitness & Wellness Facilities, Travel & Tourism, Financial Services

Website

baronseden.com

Company Stage

Mature - Buyout

Total Amount Raised

Subscriber access only

Barons Eden - timeline of key events

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Barons Eden - financials

Fiscal Year EndedJul 31, 2018Jul 31, 2019Dec 31, 2020Dec 31, 2021Dec 31, 2022Dec 31, 2023Dec 31, 2024
Revenue (USD)19,356,61520,104,20117,899,62718,797,322---
% Revenue Growth (YoY)-3.9%-----
EBITDA (USD)1,665,274972,120(1,406,568)2,384,466---
Operating Income (USD)(104,223)(760,302)(4,816,543)256,217---
Operating Margin(0.5%)(3.8%)(26.9%)1.4%---
% EBITDA Margin8.6%4.8%(7.9%)12.7%---
NET Income (USD)(1,030,535)(1,930,262)(6,541,937)178,691---
% Net Margin(5.3%)(9.6%)(36.5%)1.0%---

Barons Eden - deals

Deals TypeDeal StatusTarget (s)Deal DateInvestor(s)Seller(s)Deal size (Mn)Enterprise value (Mn)Post-money valuation (Mn)EBITDA multiple (x)Revenue multiple (x)Lead partner (s)
BuyoutCompletedBarons Eden-

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Barons Eden - employee data

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