Barometric Holdings, LLC.
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Barometric Holdings, LLC. - overview
Established
2015
Location
New York, NY, US
Primary Industry
Marketing/Advertising
About
Based in New York, US, and founded in 2015, Barometric Holdings, LLC. , operates as a provider of a media tracking and measurement solution. In November 2018, Claritas, LLC, a portfolio company of The Indian Hill Group and Carlyle Group, acquired Barometric Holdings, LLC. The company offers a range of products and services designed to provide unified measurement and insights in the advertising industry.
The company provides smart pixel that gathers metrics across multiple indicators, including cross-device conversion, viewability, fraud, demographics, site transparency, reach, frequency, and more used to identify consumer identity across devices, conversion environments (physical, mobile, purchase), and collecting various metrics (impression, click, viewability, fraud, sales data, visit data, etc. ).
Current Investors
Claritas, LLC
Primary Industry
Marketing/Advertising
Sub Industries
Market Research & Consulting, Sales & Marketing Software
Website
www.barometric.com
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Barometric Holdings, LLC. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Barometric Holdings, LLC. | - |
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Barometric Holdings, LLC. - employee data
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