Bankrate Inc

Bankrate Inc operates as a financial services company that provides consumers with essential financial tools and resources to compare various financial products, aiding in informed decision-making regarding personal finance. Founded in 1993 by Jeddah Mali in North Palm Beach, US, Bankrate Inc specializes in financial product comparisons. The company has not undergone notable strategic pivots or changes in operations since its inception. It has raised a total of USD 246.

00 mn, with its latest funding round being a Private Placement/Follow on, which occurred at the same amount. Bankrate has completed 7 deals over its history. Bankrate primarily offers a comprehensive suite of financial tools and services aimed at helping individuals make informed decisions regarding their personal finances. The company provides detailed comparisons of various financial products, including savings accounts, credit cards, mortgages, and insurance policies.

Its core offerings include a robust comparison platform that allows users to analyze rates for savings accounts, certificates of deposit (CDs), and loans, as well as in-depth articles and guides authored by financial experts. Bankrate focuses on empowering users to achieve better financial health by providing transparent information on financial products and services, allowing them to manage their money more effectively. The company serves a diverse clientele, ranging from individual consumers to small business owners, primarily within the United States, targeting urban and suburban markets across all 50 states. In the most recent financial year of 2008, Bankrate reported a revenue of USD 166.

86 mn and an EBITDA of USD 42. 24 mn. The company generates revenue through a combination of advertising, partnerships, and affiliate marketing with financial institutions, including banks and credit unions, which facilitate lead generation and referrals through its platform. Bankrate plans to leverage its recent funding to enhance its product offerings and accelerate its growth trajectory.

The company is focused on expanding into new markets and geographic regions, with specific strategies targeting urban areas across the US. Recent funding will support the development of new features for its comparison platform, aimed at improving user engagement and experience. Additionally, Bankrate completed a USD 300 mn IPO in June 2011, and Warburg Pincus has exited their investment in the company.