Badger Sportswear, Inc.

Badger Sportswear, Inc. designs and manufactures performance athletic apparel, offering a diverse range of sportswear for men, women, and youth, catering specifically to the needs of athletes and sports teams. Founded in 1971 in Statesville, US, Badger Sportswear specializes in performance athletic apparel. The company was co-founded by Kris Carlson and Steve Rosenbeck.

John Anton currently serves as CEO. In August 2016, CCMP Capital Advisors acquired a majority stake in the company, which was completed in December 2016. Badger Sport specializes in performance athletic apparel, including a wide range of T-shirts, fleeces, shorts, and other sportswear designed for men, women, and youth. Their core product line, which includes the B-Core Tee and Retro Basketball Jerseys, emphasizes lightweight performance and comfort, catering to the needs of athletes and sports enthusiasts.

Badger Sport products are available in an extensive selection of colors, ensuring that teams and individuals can find suitable gear for their branding and personal style. The company targets various customer segments, including schools, sports teams, and recreational leagues, with a focus on providing high-quality apparel that meets the demands of active lifestyles. Although Badger Sport is based in North Carolina, their products are distributed across multiple geographical markets, extending to regions such as the Midwest, Southeast, and West Coast of the United States. Badger Sport operates on a direct-to-consumer and B2B model, generating revenue through sales of athletic apparel to individual customers, schools, and sports organizations.

The company’s transaction structure includes direct sales through their online platform and partnerships with various retailers and wholesalers to expand their reach in the market. Flagship products such as the B-Core Tee and Chromagear lines are central to their revenue generation, appealing to both individual buyers and bulk orders from institutions. Customers can expect a streamlined purchasing process, with options designed for team orders and customization that cater to specific needs. Pricing structures are set to offer competitive rates for both single-unit purchases and large-scale orders, enhancing accessibility for varied customer bases.

In August 2016, CCMP Capital Advisors agreed to acquire a majority stake in Badger Sportswear, Inc. to support the company's growth initiatives. The company plans to introduce new products, including upcoming performance apparel lines, although specific release dates are not mentioned. Additionally, Badger Sportswear is focusing on expanding its market presence in the Midwest, Southeast, and West Coast of the United States, aiming to increase its distribution network by the end of 2023.

The funding from the acquisition will be utilized to enhance product development and support market expansion efforts.