Bad Boy Inc.

Bad Boy Inc. is a manufacturer of high-performance outdoor equipment, specializing in zero-turn mowers and tractors designed for both commercial and residential lawn care applications. Bad Boy Inc. operates out of Batesville, US, and focuses on producing outdoor equipment, particularly zero-turn mowers.

The company was founded by Peter B, who has a background in creating innovative solutions for lawn care. In December 2019, The Sterling Group invested an undisclosed amount in Bad Boy Inc. , which marked a significant deal for the company. Bad Boy Mowers specializes in high-performance outdoor equipment, prominently featuring a range of zero-turn mowers, tractors, UTVs, and handheld tools.

The core product line is designed for both commercial and residential users, focusing on efficiency and durability for demanding lawn care and landscaping tasks. Their innovative zero-turn mowers cater to customers seeking precision and speed in lawn maintenance, while the tractors and E-Series products maintain the same standard of power and performance. Bad Boy's products primarily serve markets in the United States, with an expanding presence in select international regions, ensuring accessibility for customers engaged in landscaping, agriculture, and recreational activities. Bad Boy Mowers generates revenue primarily through direct sales of its equipment to consumers and businesses.

The company employs a financing structure that allows customers to acquire their products through monthly payment plans, offering competitive rates such as 1. 99% for 60 months on mowers and tractors. This sales model enables customers to manage their expenses effectively while investing in high-quality outdoor equipment. The pricing plans vary across different product categories, with mowers and UTVs typically falling within a range of monthly payments based on financing terms.

The company’s flagship products, such as its line of zero-turn mowers and the Bandit UTV, are marketed directly to end-users as well as through an established dealer network, enhancing the accessibility of their offerings to diverse market segments. Bad Boy Inc. is focused on expanding its product line with new offerings set to launch in the upcoming year. The company aims to penetrate new markets, specifically targeting expansion into international regions by 2022.

The investment from The Sterling Group in December 2019 will be utilized to support these initiatives, including the development of new products and enhancing market presence.