Backyard Discovery

Backyard Discovery is a leading manufacturer of outdoor structures and furniture, enhancing outdoor living experiences with its quality products and innovative designs. Founded in 2007 and headquartered in Pittsburg, US, Backyard Discovery specializes in creating outdoor products that enhance leisure spaces. The company has not undergone significant changes in its business model or structure since its inception. It has completed two notable investment deals, with the most recent occurring on August 31, 2015, when Baird Capital Partners sold its stake to Aterian Investment Partners.

Backyard Discovery specializes in outdoor home decor and furniture, offering a diverse range of products designed to enhance outdoor living spaces. Their core offerings include swing sets, gazebos, pergolas, outdoor kitchens, greenhouses, and various outdoor accessories. Each product is engineered for durability and aesthetic appeal, aiming to provide customers with practical solutions for leisure and gardening. Backyard Discovery serves a broad customer base, including families, gardening enthusiasts, and homeowners, and primarily markets its products across North America, including the United States and Canada.

Revenue generation at Backyard Discovery occurs mainly through direct-to-consumer sales via their website and select retailers. The premium quality of their products is reflected in their pricing, with flagship items like the Lancaster Gazebo and Emory Outdoor Kitchen Island commanding higher price points. Sales transactions typically involve one-time purchases, complemented by discounted bundles and seasonal promotions to drive sales. The company emphasizes free shipping on all orders and exclusive deals for first-time buyers to attract new customers while maintaining engagement with existing ones.

Backyard Discovery plans to expand its product line with new outdoor structures designed for diverse customer needs, with potential launches slated for late 2023. The company aims to enter additional markets in Europe and Australia by 2024, broadening its international presence. The most recent funding round in August 2015 facilitated the sale of a stake to Aterian Investment Partners, enabling strategic investments in product development and market expansion.